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Is it Custom or Personalized?

As with many industries, in the home building industry, consumer opinions and expectations are often swayed by marketers, the ever-popular TV home shows, real estate and builder advertising, etc. There's a lot of confusion out there. Not only do some consumers expect a celebrity to renovate or build their house in 3 weeks, but they expect it to cost less than a used car. In order to appeal to picky buyers and command higher home prices, many production builders claim that they are now offering "custom homes" in certain communities. According to various builder and construction trade groups, a custom home is a one-of-a-kind home that is designed for a specific client, typically for a particul

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